Market ResearchMarket Research enables a CPG company to find appropriate target market for Greenfield ExpansionBusiness Challenge A US company engaged in the production of skincare and other beauty products was looking to identify the right market to expand globally. Additionally, the company wanted to know the retailers with whom it could place its products for maximum visibility and customer reach.
The Solution We conducted a geographical study on macroeconomic factors including consumer spending potential and average spending as a percentage of GDP on beauty products, ease of doing business factors to identify the most lucrative market for expansion. We also conducted a store-wise research in two of the most attractive markets to assess the potential retail partners.
Results Client was able to identify the best markets for expansion and develop accurate revenue projections upon partnering with various retail stores. Client has already initiated implementation of the geographic expansion.
Global OpportunityAssessing the global opportunity value of new equity listings for a global asset management firm
Business Challenge Client, a fast-growing asset manager, runs a $200 million dollar fund that invests in US listed equities. Client wanted to assess the potential benefits of investing across the global capital market, especially in new equity issuances, and understand the size of this opportunity value.
The Solution We did a comprehensive study over 15+ years utilizing historical data from various financial databases. We set criteria to determine the opportunity value available, in line with client's existing investment objectives. Models were employed to quantify as well as justify diversification in portfolio, increased performance, outlook for next few years, risks involved, strategy implementation, etc.
Results We identified significant opportunity available in the global capital markets, which could substantially improve the fund returns while diversifying the portfolio. Client was provided with a ranking of all geographic areas by opportunity value, while noting the liquidity and local market dynamics.+
Data Management/AnalyticsTransitioning from a data management/analytics service provider to a comprehensive suite of services vendors
This is the story of how we have evolved over the last 3 years, while providing solutions to increasingly complex problems and expanding our portfolio of offerings to clients. We started out as a small group of individuals, that serviced the data management and core analytics needs of hedge funds. We have transitioned into a diversified solutions provider catering not only to financial services industry but to the larger group of companies ranging from consumer product companies to consulting firms. Our spectrum of solutions today ranges from data management & reconciliation, portfolio analytics, risk solutions, back-testing of investment strategies, identification of "alpha" generating trading strategies, equity research reports in financial services segment to opportunity mapping and landscaping, competitive analysis and business expansion strategies in the consulting space. At the same time, we now offer advanced analytics capabilities built on the foundation of big data, machine learning and predictive analytics that enables businesses to draw accurate & relevant insights from millions of seemingly incoherent data points and gives them the edge that is essential to succeed in the fast - evolving world of modern technology.